Fendi will take center stage among the featured guests at the 104th edition of Pitti Uomo. On June 15th in Florence, the LVMH Group’s fashion house will unveil its spring/summer 2024 men’s collection, showcased through a fashion show held at the Fendi Factory in Bagno a Ripoli. The new factory opened in the fall of 2022 and is located in the province of Florence.
“We are proud to open Fendi Factory to our clients and press, making it live outside the day by day for the upcoming Men’s fashion show in June during Pitti Uomo,” said Serge Brunschwig, Fendi’s chairman and CEO, in a statement. “It is a special place for our artisans and local community as it represents Fendi heritage and creativity, nurturing precious handmade abilities of its artisans and preserving Made in Italy.”
Silvia Venturini Fendi, artistic director of accessories and menswear: “I am thrilled that the next Men’s Show will take place in such a special location to me, the pulsing heart of Fendi, a place symbolic of creation, where development, innovation, craftsmanship training and production are reunited under the same roof. It will be such a unique occasion to see our products take life exactly where our Artisans make them, letting them take centre stage on that day.”
Cover Photo: Arno Senoner / Unsplash